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Many industries, including the public safety sector, find their marketing budget and resources are limited this year, as is the time and attention of their public safety clients. So when you do manage to capture their interest, your marketing strategies must deliver the right message at the right time. If your campaign messaging misses the … Read more
Whether you are a part of a state, county, or municipal government agency, engaging with the public is an important role. But sometimes, government officials question whether using platforms like Facebook, Twitter, and Instagram can be beneficial or harmful as a communication tool. Why? Because all social media communications are considered to be electronic records. … Read more
When searching for the right marketing agency for your department consider what you are looking to achieve. Take a step back and look at your department as a whole. What are your strengths, weaknesses, opportunities, and threats? What are your main goals and objectives once you find the best agency for your department? A … Read more
While you are occupied offline helping save lives and protecting your community, there are people who will want to turn to your company online. Whether they are prospective volunteers or community members who want to support your efforts, it’s important that they are able to reach you easily on the web. However, with all the … Read more
If you’ve been listening to the news lately, then you almost certainly have heard of the “Great Resignation.” It’s a phrase coined to represent the millions of Americans who have quit their jobs or switched careers over the past few years in record numbers. Much of the conversation is focused on white-collar professionals, with economic … Read more
Emergency service organizations around the nation are dealing with financial limitations in regards to recruitment, retention, marketing, equipment, and practically anything else one could imagine. Oftentimes, the money is simply not there to allocate out to these core verticals of firefighting or policing. For this reason, the Federal Emergency Management Agency, or FEMA, provides an … Read more
Recruitment is an integral part of any law enforcement marketing strategy, yet thousands of law enforcement agencies around the nation continue to face struggles in finding new talent. In reality, recruitment is a difficult task, and some would argue that it becomes harder and harder each year to resonate and engage with the younger generations. … Read more
Local Governments need to have a strong pulse on their communities. Through the creation of meaningful relationships with residents, local governments are able to better represent their communities and demographics, better understand the issues that collectively affect them, and enhance the overall image of their department. The traditional way of strengthening these relationships is through … Read more
