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If you’ve been listening to the news lately, then you almost certainly have heard of the “Great Resignation.” It’s a phrase coined to represent the millions of Americans who have quit their jobs or switched careers over the past few years in record numbers. Much of the conversation is focused on white-collar professionals, with economic … Read more
Emergency service organizations around the nation are dealing with financial limitations in regards to recruitment, retention, marketing, equipment, and practically anything else one could imagine. Oftentimes, the money is simply not there to allocate out to these core verticals of firefighting or policing. For this reason, the Federal Emergency Management Agency, or FEMA, provides an … Read more
Recruitment is an integral part of any law enforcement marketing strategy, yet thousands of law enforcement agencies around the nation continue to face struggles in finding new talent. In reality, recruitment is a difficult task, and some would argue that it becomes harder and harder each year to resonate and engage with the younger generations. … Read more
Local Governments need to have a strong pulse on their communities. Through the creation of meaningful relationships with residents, local governments are able to better represent their communities and demographics, better understand the issues that collectively affect them, and enhance the overall image of their department. The traditional way of strengthening these relationships is through … Read more
Public safety institutions work to carefully allocate money, time, and resources toward their collective objectives. While some institutions might be more interested in recruitment and retention, others could be looking to fundraise for a new apparatus or to garner local support. In the same sense, your public safety marketing strategies need to include multiple advertising … Read more
The current ways of enticing the younger generations of the workforce are entirely different than they were before. The emergence of contemporary media has created more direct avenues for cultivating the attention of prospective recruits in all industries. Namely, glaring visuals, narrative-style social media posts, and an online presence that portrays legitimacy and admiration … Read more
Recruitment and retention are often the single most important objectives for fire departments around the nation. Unfortunately, recruitment efforts are often combatted by tight budgets, incredibly busy schedules, and most notoriously, a failure to connect with the younger generation. It can be an overwhelming project to take on and balance while you’re actively trying to … Read more