How SEO Can Help Your First Responder Agency Grow

How SEO Can Help Your First Responder Agency Grow

While you are occupied offline helping save lives and protecting your community, there are people who will want to turn to your company online. Whether they are prospective volunteers or community members who want to support your efforts, it’s important that they are able to reach you easily on the web. However, with all the  … Read more

Recruiting EMTs 101: What to Know

Recruiting EMTs 101: What to Know

If you’ve been listening to the news lately, then you almost certainly have heard of the “Great Resignation.” It’s a phrase coined to represent the millions of Americans who have quit their jobs or switched careers over the past few years in record numbers. Much of the conversation is focused on white-collar professionals, with economic  … Read more

Why Grant Management is Important

Why Grant Management is Important

Emergency service organizations around the nation are dealing with financial limitations in regards to recruitment, retention, marketing, equipment, and practically anything else one could imagine. Oftentimes, the money is simply not there to allocate out to these core verticals of firefighting or policing. For this reason, the Federal Emergency Management Agency, or FEMA, provides an  … Read more

Best Ways Law Enforcement Agencies Can Use Social Media to Recruit

Best Ways Law Enforcement Agencies Can Use Social Media to Recruit

Recruitment is an integral part of any law enforcement marketing strategy, yet thousands of law enforcement agencies around the nation continue to face struggles in finding new talent. In reality, recruitment is a difficult task, and some would argue that it becomes harder and harder each year to resonate and engage with the younger generations.  … Read more

Effective Local Government Marketing Strategies

Effective Local Government Marketing Strategies

Local Governments need to have a strong pulse on their communities. Through the creation of meaningful relationships with residents, local governments are able to better represent their communities and demographics, better understand the issues that collectively affect them, and enhance the overall image of their department. The traditional way of strengthening these relationships is through  … Read more

Why Digital Marketing Is More Pertinent to Public Safety Institutions Now More Than Ever

Why Digital Marketing Is More Pertinent to Public Safety Institutions Now More Than Ever

Public safety institutions work to carefully allocate money, time, and resources toward their collective objectives. While some institutions might be more interested in recruitment and retention, others could be looking to fundraise for a new apparatus or to garner local support. In the same sense, your public safety marketing strategies need to include multiple advertising  … Read more

A List of Do’s And Don’ts For Every First Responder Website

A List of Do’s And Don’ts For Every First Responder Website

Professional websites can be a tricky beast. While your organization may have their dream website in mind, the initial build, everyday maintenance, and slew of recurring design problems can quickly discourage you from putting effort into it. Not to mention that your emergency service organization typically only has marginal windows to truly concentrate on marketing  … Read more

The Best Ways For a Fire Department to Utilize Social Media

The Best Ways For a Fire Department to Utilize Social Media

The disconnect between fire departments and social media can be a dangerous one. For organizations that both work directly for the public and traditionally have major recruitment and retention objectives to meet, falling behind on modern communication tools can be extremely detrimental. Practically every department around the nation knows that it’s important to utilize social  … Read more

How A Professional Website Can Give Your Non-profit The Boost It Needs

How A Professional Website Can Give Your Non-profit The Boost It Needs

Now more than ever, internet fundraising has taken precedence of auctions, galas, outings, and other in-person events. The pandemic has surely contributed to this transition, but nonetheless, there has already been a noticeable shift in place toward digital platforms for fundraising initiatives. Namely, sites like GoFundMe have shown the world how impactful social media and  … Read more

How To Recruit Police Officers in the Digital Era

How To Recruit Police Officers in the Digital Era

  The current ways of enticing the younger generations of the workforce are entirely different than they were before. The emergence of contemporary media has created more direct avenues for cultivating the attention of prospective recruits in all industries. Namely, glaring visuals, narrative-style social media posts, and an online presence that portrays legitimacy and admiration  … Read more