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The biggest challenge that first responder organizations face is the recruitment and retention of employees. A large proportion of fire companies around the country operate entirely by volunteers. This makes it all the more crucial to develop a strong culture and set recruitment strategies based on showcasing a culture that incentivizes and recognizes its members. … Read more
For most people, the first way they connect with your brand is through your website. It is the centralized home for all of your government marketing efforts, with all your web-based initiatives, social media, search engine optimization, and paid digital advertising likely leading back to your website. So why does it feel like local government … Read more
According to studies, 72.3% of the total US population uses social media in some form. From marketing to public relations to just pure entertainment, social media is the easiest way for companies or organizations to reach a large target audience all at once. This is no different for police departments. Social media presence is becoming … Read more
Business promotional items have been used for years as a cost-effective and strategic marketing tactic for any organization. Emergency service institutions use promotional products to drive consumer awareness and garner community support simultaneously. In fact, numerous studies have shown the effectiveness of such items; one study found at least 90% of consumers who receive a … Read more
An open house event is vital to volunteer fire departments, and it’s one of the best ways to spread awareness, fundraise, hold demonstrations, meet the community, and recruit new volunteers. Open houses allow your department to open its doors to the community and present an opportunity to learn from and interact with team members. To … Read more
Social media is the digital life of your fire company, police department, or first responder agency. It’s becoming more common for organizations to have a social media presence. It not only provides real-time information on community happenings but also functions as a place to connect with those you serve, listen to public feedback, and help … Read more
Creating a culture where employees feel comfortable, respected, and heard is imperative if you want to attract and retain top talent at your organization. The first responder workforce is no different. Fostering a healthy environment can help your police officers, firefighters, and medical personnel respond to the trauma they will meet within the field. In … Read more
If you’re planning a golf outing, chances are you already have some great ideas formed for the big tournament. The challenge now is how can you skillfully market your golf outing so the members of your community can participate? Strategic fundraising campaigns can play an integral role in getting sponsors and golfers signed up, as … Read more
What Is 9-ONE-1 Marketing? 9-ONE-1 Marketing is an experienced team in the marketing field that works to create personalized campaigns for each type of first responder, aiming to recruit new members and retain existing ones. Whether it be fire departments, police stations, EMS workers, or local government agencies in Bucks County, 9-ONE-1 Marketing can develop … Read more
Many industries, including the public safety sector, find their marketing budget and resources are limited this year, as is the time and attention of their public safety clients. So when you do manage to capture their interest, your marketing strategies must deliver the right message at the right time. If your campaign messaging misses the … Read more