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Organizations are constantly looking to recruit top talent and keep their current staff. However, when it comes to recruitment and retention in the world of EMS, things can get complicated. First responders do not fall neatly into a single category. Instead, they straddle the worlds of healthcare and public safety, so EMS marketing has to … Read more
Website design and development is no longer optional – it’s become a necessity. Police departments have an opportunity to strengthen their relationship with their community through their website, making it responsive, user-friendly, and accessible to everyone. Your website serves as a gateway for your community, allowing them to access information, communicate with law enforcement, and … Read more
When it comes to supporting our local fire departments, community involvement is essential. A firefighter fundraiser not only helps raise much-needed funds but also strengthens the bond between firefighters and the community. If you’re looking for exciting and effective ways to raise money for your fire department, we’ve got some ideas that will light a … Read more
The requirements for police department marketing have changed significantly in the last few years. Traditional recruitment methods have given way to new strategies using digital marketing. Police recruitment, a critical part of maintaining strong law enforcement agencies, can benefit from online marketing as long as departments understand how to make the most of it. Engagement … Read more
Fire departments have a well-known love of new tools, but many of them have still been surprisingly reluctant to jump into social media. It might seem like an unlikely match, but really, it’s a match made in digital heaven. So, grab your smartphone, and let’s dive into why your fire department should have a social … Read more
Social media is an increasingly powerful tool for government agencies to connect with their communities. From promoting events to sharing information about emergency services, social media platforms offer many opportunities for local governments to engage with their constituents. From a numbers perspective, using social media is a no-brainer. The United States has over 258 million … Read more
Are you a local government agency looking to improve your marketing strategies? Promotional products can help! If you have just a small allocation of funds for marketing, promotional products are a great way to reach a considerable amount of people without breaking the bank. Promotional marketing is an impactful and cost-effective way to promote your … Read more
Fire and police departments are continuing to become increasingly understaffed and underfunded. A lack of necessary resources prohibits departments from being as effective as possible, thus putting communities at risk. This is where securing grants is a crucial asset for allowing organizations to properly fund the resources and tools needed to do their job and … Read more
The biggest challenge that first responder organizations face is the recruitment and retention of employees. A large proportion of fire companies around the country operate entirely by volunteers. This makes it all the more crucial to develop a strong culture and set recruitment strategies based on showcasing a culture that incentivizes and recognizes its members. … Read more
For most people, the first way they connect with your brand is through your website. It is the centralized home for all of your government marketing efforts, with all your web-based initiatives, social media, search engine optimization, and paid digital advertising likely leading back to your website. So why does it feel like local government … Read more