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The requirements for police department marketing have changed significantly in the last few years. Traditional recruitment methods have given way to new strategies using digital marketing. Police recruitment, a critical part of maintaining strong law enforcement agencies, can benefit from online marketing as long as departments understand how to make the most of it. Engagement … Read more
Fire departments have a well-known love of new tools, but many of them have still been surprisingly reluctant to jump into social media. It might seem like an unlikely match, but really, it’s a match made in digital heaven. So, grab your smartphone, and let’s dive into why your fire department should have a social … Read more
Social media is an increasingly powerful tool for government agencies to connect with their communities. From promoting events to sharing information about emergency services, social media platforms offer many opportunities for local governments to engage with their constituents. From a numbers perspective, using social media is a no-brainer. The United States has over 258 million … Read more
Are you a local government agency looking to improve your marketing strategies? Promotional products can help! If you have just a small allocation of funds for marketing, promotional products are a great way to reach a considerable amount of people without breaking the bank. Promotional marketing is an impactful and cost-effective way to promote your … Read more
Fire and police departments are continuing to become increasingly understaffed and underfunded. A lack of necessary resources prohibits departments from being as effective as possible, thus putting communities at risk. This is where securing grants is a crucial asset for allowing organizations to properly fund the resources and tools needed to do their job and … Read more
The biggest challenge that first responder organizations face is the recruitment and retention of employees. A large proportion of fire companies around the country operate entirely by volunteers. This makes it all the more crucial to develop a strong culture and set recruitment strategies based on showcasing a culture that incentivizes and recognizes its members. … Read more
For most people, the first way they connect with your brand is through your website. It is the centralized home for all of your government marketing efforts, with all your web-based initiatives, social media, search engine optimization, and paid digital advertising likely leading back to your website. So why does it feel like local government … Read more
According to studies, 72.3% of the total US population uses social media in some form. From marketing to public relations to just pure entertainment, social media is the easiest way for companies or organizations to reach a large target audience all at once. This is no different for police departments. Social media presence is becoming … Read more
Business promotional items have been used for years as a cost-effective and strategic marketing tactic for any organization. Emergency service institutions use promotional products to drive consumer awareness and garner community support simultaneously. In fact, numerous studies have shown the effectiveness of such items; one study found at least 90% of consumers who receive a … Read more
An open house event is vital to volunteer fire departments, and it’s one of the best ways to spread awareness, fundraise, hold demonstrations, meet the community, and recruit new volunteers. Open houses allow your department to open its doors to the community and present an opportunity to learn from and interact with team members. To … Read more