Best Ways Law Enforcement Agencies Can Use Social Media to Recruit

Best Ways Law Enforcement Agencies Can Use Social Media to Recruit

Recruitment is an integral part of any law enforcement marketing strategy, yet thousands of law enforcement agencies around the nation continue to face struggles in finding new talent. In reality, recruitment is a difficult task, and some would argue that it becomes harder and harder each year to resonate and engage with the younger generations.  … Read more

Effective Local Government Marketing Strategies

Effective Local Government Marketing Strategies

Local Governments need to have a strong pulse on their communities. Through the creation of meaningful relationships with residents, local governments are able to better represent their communities and demographics, better understand the issues that collectively affect them, and enhance the overall image of their department. The traditional way of strengthening these relationships is through  … Read more

Why Digital Marketing Is More Pertinent to Public Safety Institutions Now More Than Ever

Why Digital Marketing Is More Pertinent to Public Safety Institutions Now More Than Ever

Public safety institutions work to carefully allocate money, time, and resources toward their collective objectives. While some institutions might be more interested in recruitment and retention, others could be looking to fundraise for a new apparatus or to garner local support. In the same sense, your public safety marketing strategies need to include multiple advertising  … Read more

A List of Do’s And Don’ts For Every First Responder Website

A List of Do’s And Don’ts For Every First Responder Website

Professional websites can be a tricky beast. While your organization may have their dream website in mind, the initial build, everyday maintenance, and slew of recurring design problems can quickly discourage you from putting effort into it. Not to mention that your emergency service organization typically only has marginal windows to truly concentrate on marketing  … Read more

The Best Ways For a Fire Department to Utilize Social Media

The Best Ways For a Fire Department to Utilize Social Media

The disconnect between fire departments and social media can be a dangerous one. For organizations that both work directly for the public and traditionally have major recruitment and retention objectives to meet, falling behind on modern communication tools can be extremely detrimental. Practically every department around the nation knows that it’s important to utilize social  … Read more

How A Professional Website Can Give Your Non-profit The Boost It Needs

How A Professional Website Can Give Your Non-profit The Boost It Needs

Now more than ever, internet fundraising has taken precedence of auctions, galas, outings, and other in-person events. The pandemic has surely contributed to this transition, but nonetheless, there has already been a noticeable shift in place toward digital platforms for fundraising initiatives. Namely, sites like GoFundMe have shown the world how impactful social media and  … Read more

How To Recruit Police Officers in the Digital Era

How To Recruit Police Officers in the Digital Era

  The current ways of enticing the younger generations of the workforce are entirely different than they were before. The emergence of contemporary media has created more direct avenues for cultivating the attention of prospective recruits in all industries. Namely, glaring visuals, narrative-style social media posts, and an online presence that portrays legitimacy and admiration  … Read more

Best Recruitment Strategies for Fire Departments

Best Recruitment Strategies for Fire Departments

Recruitment and retention are often the single most important objectives for fire departments around the nation. Unfortunately, recruitment efforts are often combatted by tight budgets, incredibly busy schedules, and most notoriously, a failure to connect with the younger generation. It can be an overwhelming project to take on and balance while you’re actively trying to  … Read more

Why Your Emergency Service Organization Needs an Electronic Document Management System

Why Your Emergency Service Organization Needs an Electronic Document Management System

Emergency service organizations are renowned for running a tight ship. Your staff and volunteers go through intensive training, your essential equipment is always prepped for action, and you use intricate communications systems to ensure timely and efficient dispatch. In the same regard, your critical documents and reports need to be quickly accessible and reliable. A  … Read more

Using Promotional Items To Market Your First Responder Agency

Using Promotional Items To Market Your First Responder Agency

As first responders, your job entails exactly what it sounds like it does. Your officers, paramedics, or firefighters are the first people at the scene, establishing control and working to combat whichever kind of danger is present. Your agency thrives on being ready and reactive, but your police marketing strategy or fire department marketing campaigns  … Read more