Making the decision to enter the law enforcement profession is a brave and admirable one. Over the years, the number of men and women entering law enforcement has decreased significantly which is a serious problem. 9-ONE-1 Marketing has been developed specifically to help such law enforcement agencies recruit and retain police officers.
In the past 30 years, the average age of police officers has gone up, while the average age of retirement has gone down from 60 years old to 50 years old. What this means is that fewer men and women are entering the force and many more are retiring earlier than their predecessors had.
We put together our top 6 police recruiting strategies to help your police agency learn how to recruit police officers that will ensure an impact for your police force.
Share What It’s Really Like To Be A Police Officer
People have such false ideas about what being a police officer really is about based on television shows and what they see on the news. Most people do not really know what a day in the life of being a police officer is all about. Only you can tell them what the job is really about and why the men and women on your force chose this profession. People relate to stories and we are a society that is interested in learning about other people. You can use this to your advantage in your recruitment efforts.
Invest In Social Media
Social media is a great way to recruit! You want to be where the eyeballs are. When done the right way, they can act as a great resource to share messages with the community and create a positive identity for your police force. There are many police forces around the country that use social media to “bond” with their community members while sharing important information. From a recruitment standpoint, social media accounts give your police force a way to showcase the benefits of becoming a police officer. You can also take advantage of paid advertising on these platforms which enables you to target your audience. This can lead to significant results.
Check Out Geofencing Capabilities
Police officers know that recruiting locally can be really beneficial to both the officer and the police force that he or she is working for. There’s something to be said about knowing the streets where you live, being able to relate to your community, etc. Geofencing is a great tool that enables you to target your posts within a certain area and to a certain demographic of people based on the IP address of cell phones. Yes, technology is a beautiful thing!
Take Advantage of Your Website Landing Page
Job applications can be lengthy and take a lot of time. In the interest of not losing a qualified candidate in their application process, you can create a landing page on your police force website that captures the basic information of potential candidates and allows you to easily gather information so that you can follow up and encourage them to apply if you think they meet your standards for the job they are applying for.
Search Engine Marketing (SEM)
Most people start their job searches online which can help your police recruiting strategy because you can actually help them find you through keywords incorporated into your website. The right police marketing agency will know how to generate the best keywords for your website such as “police officer position near me” or “best jobs for veterans” to bring the right candidates to your website.
Recruitment for law enforcement officers is certainly a hot topic today. We know that your ability to recruit and retain great officers is imperative to the safety and well-being of your community.
Consider 9-ONE-1 Marketing to answer the call in providing the marketing support you are looking for. Contact us to learn more about how we can assist your police force today!